In a nutshell, you are being presented with this:  We are reviewing your listing because we want to ensure the authenticity of the products sold against this ASIN. Your listing is still active. However, we need to hear from you within 7 days of this notification to resolve this concern.

But the actual Performance Notification from Seller Performance Policy or Seller Performance Evaluation or the Product Quality Team can seem a lot more ominous.  And, sometimes, it is. Instead of a friendly head’s up, it could be an actual ASIN Suspension or worse.  You need to reply and quickly to keep your account healthy and make sure you don’t jeopardize your account. Below is an actual letter (with a few details changed to protect the innocent).

———- Forwarded message ———-
From: [email protected] <[email protected]>
Date: Sat, Feb 13, 2016 at 2:49 AM
Subject: Selling on Amazon: Your listing is under review – action required
To: “[email protected]”

Hello,

We are reviewing your listing because we want to ensure the authenticity of the products sold against this ASIN. Your listing is still active. However, we need to hear from you within 7 days of this notification to resolve this concern.

ASIN: B01BBZUL2U
TITLE: 6 Piece Most Amazing Thing You Could Ever Possibly Even Conceive of Purchasing From ANYBODY Ever

Please know that this review does not necessarily reflect poorly on you or your seller account. To maintain a trusted marketplace for buyers and sellers, we take immediate action when we identify concerns regarding the condition and authenticity of products.

What you can do

To help us complete our review of this ASIN, reply to this email and include the following within 7 days:

1. Copies of invoices or receipts from your supplier issued in the last 180 days. These should reflect your sales volume during that time.
2. Your supplier’s contact information including name, phone number, address, and website.
3. Any additional details you would like us to know.

You can remove pricing information, but make sure the rest of the document is visible. You can send us a pdf, jpg, png, or gif file.

Please be assured that your distributor’s or supplier’s contact information will remain confidential – Amazon puts great effort in maintaining the confidentiality of our customer’s information.

What happens next

We’ll review the information you send and get back to you with an answer as soon as possible.

If we are unable to confirm the information you provide or determine that the items are authentic or we do not hear from you within 7 days, your listing will be removed.

Please remember that complaints or concerns regarding your listings may result in the removal of your offers and your Amazon selling privileges.

Learn more

Sellers should understand our policies regarding product authenticity. To learn more, search “Prohibited Seller Activities and Actions”, “Product Detail Page Rules”, and “Condition Guidelines” in Seller Central Help.

We appreciate your cooperation and thank you for selling on Amazon.
When you reply to this message, please do not delete the following code: {amazon.pqref.c496ccd80bc3e951eb9339c2e}

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At Feedback Repair, we specialize in helping sellers respond to these kinds of letters.  We get you reinstated to sell your ASIN if you have already experienced a suspension.  You can obviously respond to these yourself just like you can write your own suspension POA (Plan of Action), but we stand ready with expert support if you don’t want to take on the risk yourself.