Safety Complaints

“Is this thing safe?!?!?!”

That’s a pretty common question a lot of consumers have in mind.  Don’t kid yourself.  Amazon is thinking that too….on behalf of their customers.

If you are selling items you are having manufactured or even if you are reselling other products, you have standards and testing and licensing and inspection you might need to be concerned about.

Have you ever asked yourself what would happen if your products were taken off the marketplace when a safety program could have prevented that?

It is not at all uncommon for you to experience this type of issue with your Amazon account so you want to make sure to incorporate safety programs to protect yourself and the consumer.  If you are not equipped to do this yourself, it is always best to reach out to a resource with the expertise you lack.

You focus on your sales, and I can help you with the safety procedures for your product or can refer you to a strategic partner when appropriate.  I can also create a POA (Plan of Action) for any complaint your product will have.  If you find yourself needing help, you can click here to set up a consultation or click here and we can get started.

See this link to find even more detail from one of my trusted partners:


Initial steps for IP infringement Performance Notifications

When you receive a brand owner / right’s owner / ip infringement type of Performance Notification from Amazon there are a few things to ascertain immediately.

Ask yourself:

  1. Is it legitimate?
  2. Is it likely to be something akin to patent bullying?
  3. Is it likely a competitor trying to simply knock you off the listing?
  4. Is it likely a competitor wanting to cause damage to your account?
  5. How good are your invoices?
  6. Do you have authorization to sell the brand / product?

You want to take action as soon as you receive any notification like this.  Keep in mind, you actions might vary slightly depending upon which of the 6 areas or others you might find yourself tackling.

Amazon needs a response regardless of the reasons above.  Don’t ignore these types of Performance Notifications or ANY and hope they’ll go away.

Many sellers won’t take any action at all and completely ignore the complaint if it comes through Buyer Messaging instead of directly from Amazon. Rarely is that the right course of action.

When you receive the first notification of infringement of some kind, generally the best course of action is to find the items that are identified and do a removal of all of those products that are in your inventory. Wait long enough for those products to be removed perhaps fifteen minutes, maybe half an hour. Then you want to follow up by deleting those items from your inventory.

Chances are fairly good you will also need to find your receipts for the product that you had purchased and listed. After you have done these things the next step that you will want to accomplish is to contact the rights owner.

Contact them at the email address provided to you by Amazon for the rights owner email address on record. Then if you find that rights owner is not legitimate you have to begin to determine what your next steps are.

You will want to apologize and explain that you have removed all of your items and come into compliance you understand that you were not authorized to sell this product.  You might mention that if it all possible you would like to become authorized, but otherwise you have removed all the inventory and will no longer sell that product again if authorization is not possible.

You would want to follow up by asking them to confirm what you have done by giving them your store name and the link to the listing so they can confirm that you are no longer on the listing.  Finally, you will want to ask them to contact Amazon on your behalf to remove the complaint and CC you when they do so.

You will want to document all of these steps you have taken and all of the times you have attempted to reach the rights owner.  If you cannot reach the rights owner or you can’t get them to agree to removal, you will want to be able to provide documentation to Amazon of your intent to comply.


Need help fighting a complaint like the above.  We can help:


You have a problem

If you are getting feedback like the below, you have a problem.

How do I know this, you ask?

Read on….


“Still waiting for my order, is been 1 month since I ordered this item. Terrible. Maybe someone is bringing the item by foot. where is my order?????”

“I DID receive the two packs of vacuum bags today, AFTER a whole month of waiting. The package came from over the pond, or guess traveled by a horse and buggy?”

“Order was shipped on Dec 4 and by December 27th I still have not received the product. Can’t imagine the shipping service they use, a canoe? Do not order from this company if you want to receive your product in this century.”


If you have these kinds of issues, you have some real operational concerns that need fixed immediately.

You should, in fact, cease ALL shipping and sales of any kind until you can get this resolved.  The obvious solution

for this seller was simply to switch to all FBA.  Anything short of that and they’ll likely lose their account

in the coming weeks.