Understand the best practices for customer service on Amazon. Get actionable steps you can deploy.
This isn’t just “reputation management.”
This is not simply tactics and strategies.
A shopper reviews what they hope is honest feedback.
They look for objective representations of how a business treats its customers.
This is why star ratings are so important.
Ratings stars and reviews are the shorthand for a potential buyer when they are trying to make the best decision about which product to buy or which seller to buy from.
The problem is that reviews and feedback often provide a distorted and inaccurate view of an actual product or of a store.
The system is being gamed and is broken. Even though admirable steps have been implemented by Amazon to fix the reviews system, the problem for sellers is that you still have no choice but to live within this system.